MoorMan’s, Inc., manufacturer of the NEW GENERATION NUTRITION equine feeding program, has debuted an enhanced version of its equine web site, announced Fred Gutzmann, Vice President Sales and Marketing for MoorMan’s.

The internet site, www.moormans.com, has been completely redesigned to better serve MoorMan’s customers and the industry at large. Visitors to the site will find specific NGN product information, articles on feeding NGN products, the entire collection of MoorMan,s Horse Feed Facts, plus Technical Bulletins and other literature ready to download or print. In addition, horse owners can request the name and location of local dealers via email and even order NGN products online.

“The NEW GENERATION NUTRITION equine site provides an informative forum for horse owners, competitors, breeders and trainers to learn and share successes, as well as to find local resources for NEW GENERATION NUTRITION products and services,” states Gutzmann. “MoorMan’s is continually committed to providing our customers with the latest developments in livestock nutrition and, as we introduce new products and services, our internet vehicle allows us to do it in a timely, efficient way.”

According to the American Horse Shows Association, over 77 percent of horse enthusiasts own personal computers. And almost half of all Internet users spend their time online connecting with groups who share their hobbies or interests (Source: GVU Center’s 10th www user survey October 1998)