2018 Time To Ride Challenge Winners Announced

Altogether this year’s Challenge introduced close to 18,000 nonhorsey people to horses. Since its inception, the Challenge has introduced more than 132,000 newcomers to horses.

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2018 time to ride challenge
Since its inception, the Challenge has introduced more than 132,000 newcomers to horses. | Photo: iStock

Organizers say the 2018 Time To Ride Challenge was another success, now in its fifth year.

Time To Ride is a program of the American Horse Council Marketing Alliance. It was formed in 2012 by a group of equine industry companies and organizations to help sustain and grow the horse industry. It is designed to help introduce people to horses at the grassroots level by encouraging barns to invite newcomers to meet horses one-on-one. Barns participating in the challenge win cash prizes for attracting the most newcomers.

“The time and effort our challenge hosts put into this program is remarkable,” said Molly O’Brien, Time To Ride program manager. “Their dedication to bringing horses and people together is very inspiring

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