Alltech, a Kentucky-based biotechnology company, announced its title sponsorship yesterday (June 19)for the 2010 FEI games to be held at the Kentucky Horse Park in Lexington. This marks the first time in FEI history that the World Equestrian Games, now called the Alltech FEI Games Kentucky 2010, will have a title sponsor.

“Dr. Pierce Lyons and the Alltech company have agreed and committed to being the title sponsor for these games, and that title sponsorship is to the tune of $10 million,” Kentucky Gov. Ernie Fletcher announced at a press conference at the company’s headquarters in Nicholasville, Ky.

Cathy Wieschhoff performed a dressage demonstration on Bandito at Alltech’s headquarters following the title sponsorship announcement. Chad Mendell

Fletcher said, “We are not just representing Kentucky with these games. These are the World Equestrian Games. We are representing the entire United States of America, too, as the first country to host these games outside of Europe. To have that honor here, to be able to present and make this announcement for $10 million is absolutely extraordinary