Riders4Helmets.com has teamed up with leading helmet manufacturers to host the eighth International Helmet Awareness Day on Sept. 16-17. Building on the success of International Helmet Awareness Day 2016, participating retailers around the world will be offering discounts on helmets on these dates.
The first International Helmet Awareness Day took place in 2010 after dressage rider and U.S. Olympian Courtney King Dye sustained a traumatic brain injury in a training accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured, and certified helmet.
The helmet brands that have committed involvement in International Helmet Awareness Day 2017 are:
- Charles Owen;
- Harry Hall Hats;
- International Riding Helmets (IRH);
- KEP Italia;
- LAS helmets (Leslie Sutcliffe UK);
- One K;
- Troxel; and
“It is a testament to the continued need for educating equestrians on all aspects of helmet wearing that sees us organizing our eighth International Helmet Awareness Day,” said Lyndsey White of Riders4Helmets. “Retailers in Australia, Belgium, Canada, England, Ireland, Italy, Netherlands, New Zealand, Poland, Scotland, South Africa, Spain, the United States, and Zambia have already registered to participate in this year’s event. Last year, retailers had so many people wanting to be fitted for helmets that they asked us to expand the event to two days this year, so everyone could be properly fitted."
Retailers around the globe who wish to register to participate in the event can register at riders4helmets.com and will then be added to the participating retailer map (please note—retailers will not immediately appear on the map but will once the listing is approved). Only retailers who register with riders4helmets will be eligible for restocking discounts from the participating helmet brands (participating brands vary by country). There is no fee for retailers to participate this year as the event is being sponsored by Equiseen LLC.
Equestrians can learn more about International Helmet Awareness Day at riders4helmets.com/what-is-ihad and can search for participating retailers by “Name” or “Geographic Location” at this link. Equestrians are encouraged to visit the site on Sept. 16-17 to view the most current update, as participating retailers will continue to be added on a daily basis.
For more information on the Riders4Helmets campaign, visit riders4helmets.com. You can also follow the campaign at facebook.com/riders4helmets, instagram.com/riders4helmets, and twitter.com/riders4helmets.