The American Horse Council Foundation (AHCF) is releasing a survey link for the National Economic Impact Study on June 5. The survey link will be available until August 1.
“The National Survey link will initially be distributed through equine organizations such as the American Quarter Horse Association, United States Equestrian Federation, Certified Horsemanship Association, American Paint Horse Association, and more,” said American Horse Council (AHC) President Julie Broadway. “We hope everyone that receives the survey link will participate. This is an opportunity to showcase how important the vast equine industry is to the United States economy, and the more horse owners, breeders, riders, trainers, racetracks, shows, rodeos, and other industry suppliers participate, the better the data will be that is included in the final results.”
The 2017 Economic Impact Study will contain expanded demographics with youth participation and additional segments of the industry, including equine-assisted activities and therapies; sanctuaries and rescues; academic programs; and youth organizations. Representatives of these institutions and organizations, along with equine competition organizers, will receive targeted and individualized surveys. The main survey is designed to capture the impact of individual horse owners (whether commercial or recreational) and industry suppliers of equine-related goods and services.
A separate data request is being sent directly to racetracks, off-track betting locations, and advanced deposit wagering businesses.
The AHC-organized innovation group and a supporting team of equine industry experts designed the surveys. Key industry stakeholders, as well as a steering committee composed of AHC staff and five outside experts, vetted the surveys.
The 2005 Economic Impact Study established that the horse industry in all its segments, including racing, showing, and recreation, had a $39 billion effect on the U.S. economy, involved more than 4 million Americans and 9.2 million horses, and supported 1.4 million full-time jobs. The study provided invaluable demographic data and insights into professions and other industries equine ownership impacts and proved to be extremely helpful to the industry’s efforts in documenting its size, diversity, and economic importance to public officials, the press, and other media.
All personal information collected in the survey is confidential and will not be distributed.
If you’re a member of an equine association, watch for an email containing the link to take the survey. If you’re not a member of an equine association or didn’t receive the survey link by June 15 and would like to participate, please email email@example.com.