12 Tips for Selling a Horse

Experts share their suggestions for marketing horses and ensuring a smooth and legal transaction.
Please login

No account yet? Register


tips for selling a horse
Getting a standout photo that shows the horse's best qualities and captures the buyer's attention is an important part of marketing a horse. | Photo: iStock

Experts share their suggestions for marketing horses and ensuring a smooth and legal transaction

In a perfect world we could keep all of our horses forever. But here in reality horses age, children outgrow their ponies, and riders advance their skills or change disciplines. Inevitably, as a horse owner, at some point you’ll find yourself as a horse seller. Here our sources share tips on marketing horses and negotiating sales.

1. Make the Horse Showroom Ready

Buying a horse is most certainly a logical decision, but it’s also an emotional one. And who can resist a pretty equine specimen? For Jennifer Schrader Williams, an equine broker and owner of Summervale Premier Dressage, in Roy, Washington, that means a glossy coat, a tidy mane and tail, new shoes, and top physical condition. That’s why all horses she consigns also go into full training. “I love making a horse ready for its new owner,” she says. What does this mean for selling your own horse? Clean him up and keep him in work, Williams recommends, so that the buyer gets to see him at his best.

2. Take Great Photos

Getting a standout photo is Williams’ top priority before marketing a horse. “You have just a split second to capture someone’s attention with a photo,” she explains. “I want to get photos that show that horse’s ‘spark.’” For that reason, Williams pays a professional equine photographer to capture sales images of horses she represents

Create a free account with TheHorse.com to view this content.

TheHorse.com is home to thousands of free articles about horse health care. In order to access some of our exclusive free content, you must be signed into TheHorse.com.

Start your free account today!

Already have an account?
and continue reading.


Written by:

Michelle Anderson is the former digital managing editor at The Horse. A lifelong horse owner, Anderson competes in dressage and enjoys trail riding. She’s a Washington State University graduate and holds a bachelor’s degree in communications with a minor in business administration and extensive coursework in animal sciences. She has worked in equine publishing since 1998. She currently lives with her husband on a small horse property in Central Oregon.

Related Articles

Stay on top of the most recent Horse Health news with

FREE weekly newsletters from TheHorse.com

Sponsored Content

Weekly Poll

sponsored by:

What signs does your horse show when he has gastric ulcers? Please check all that apply.
74 votes · 189 answers

Readers’ Most Popular

Sign In

Don’t have an account? Register for a FREE account here.

Need to update your account?

You need to be logged in to fill out this form

Create a free account with TheHorse.com!