Kendall-Jackson Winery announced July 2 a five-month-long charity auction that will take place on its Web site (www.kj.com) and will feature items, donated by winery owner and co-founder Jess Jackson, that are related to Rachel Alexandra’s racing season. A new item and new auction will be introduced every month through November.

According to the announcement, each successive week’s item will be more valuable, culminating in a “Super Lot” in November.  All of the proceeds from the auctifon will benefit the V Foundation for Cancer Research.

Bidders can now go to www.kj.com where they can place their bids on the first auction Item, which is the halter worn by Rachel Alexandra during workouts prior to her BlackBerry Preakness Stakes (gr. I) victory.

Each month a new item of sports collectible memorabilia from Rachel Alexandra’s historic campaign-in-progress will be introduced on this auction page. Each item, of progressively escalating value, will have a “blind reserve” bid amount-that amount is guaranteed by Jess Jackson and Barbara Banke to be the least amount donated to the charity-even if bidding is below that amount and the item is not sold. All funds raised will go to the V Foundation