Joining a national initiative to increase awareness of and interest in horse-related activities, the American Horse Council announced the launch of a new website and social media platform, TimeToRide.com, on May 1.

With its design based on in-depth consumer research, the site targets moms who are challenged to not only find family-friendly activities but who are also interested in finding refreshed joy for themselves. The site is a collaborative effort of ten horse organizations coordinated through the American Horse Council in Washington, D.C.

“We know American families are strapped for time with the demands of work, school, and day-to-day survival,” said Jay Hickey, president of the American Horse Council. “We need to make it easier for families to discover the benefits of horse-related activities.”

The new site is organized into categories that include lessons and camps, trail riding, rodeos and fairs, and events and shows. It provides links to professional resources and will build a database of providers through an interactive map to be launched in the near future