Survey Shows Horse Owners Rely on Their Veterinarians

Respondents reported their equine veterinarians as their most trusted sources for vaccination and deworming information.
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Horse Owners Rely on Their Veterinarians
Survey respondents said their veterinarians are their No. 1 influence on product purchase decisions for both vaccines and dewormers. | Photo: Anne M. Eberhardt/The Horse

Horse owners rely on their veterinarians for vaccination and deworming program recommendations, according to the 2018 American Horse Publications (AHP) online survey, sponsored by Zoetis.

Survey respondents said their veterinarians are their No. 1 influence on product purchase decisions for both vaccines and dewormers. The online survey collected responses from more than 9,000 horse owners across the United States from January through April.

Jill Stowe, PhD, associate professor of agricultural economics at the University of Kentucky, analyzed the data and consulted on the results

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