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NBC Olympics Viewing Marathon Held to Break Guinness World Record During NBC’s 24-hour Olympic Coverage

Guinness World Record for Consecutive TV Viewing: 50 Hours, 5 Minutes

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Guinness World Record for Consecutive TV Viewing: 50 Hours, 5 Minutes

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MORE 2004 EQUESTRIAN OLYMPICS COVERAGE: Contest Entry Begins Tonight, New World Record Holder Wins Trip to Next Olympics

NEW YORK – July 30, 2004 – Have you ever imagined setting a Guinness World Record? Can you watch TV for more than two straight days and nights?  Now with NBC’s around-the-clock coverage of the Athens Olympics, viewers can compete to set a world record.

NBC Olympics and Guinness World Records have partnered to host a world record attempt for consecutive hours of television watching at Universal Orlando Resort during NBC’s unprecedented, 24-Hour Athens Olympic coverage beginning with NBC’s coverage of the Opening Ceremony at 8 p.m. ET/PT on Aug. 13.  The announcement was made today by Gary Zenkel, Executive Vice President, NBC Olympics and Alistair Richards, Chief Operating Officer, Guinness World

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